Starting an Adwords campaign is easy. Using it as a tool to grow your business is not. That is where Converg@nce Media comes in. We are a pay per click Management Company that sets up and optimizes paid search campaigns in Google Adwords, as well as other programs including Yahoo! Search Marketing and Microsoft adCenter.

Paid Search Advertising Setup and Optimization

We can help you:

• Customize titles and descriptions to enhance targeted visitors
• Develop advanced bidding strategies customized by search engine
• Comprehensive keyword research and keyword expansion reporting
• Optimize your budget so your ads show throughout peak periods
• Define, setup, and measure goals for your campaign

Converg@nce Media is one of the top AdWords management companies.  Managing your campaign is about more than just maintaining your keywords. Our goal is to generate more leads and sales, at the most efficient price possible. We implement a variety of disciplines together to make that happen, including keyword market analysis, usability best practices, and statistical analysis – just to name a few!

Converg@nce Media’s professional analysts have years of experience, and they take the time to carefully analyze your paid search campaign for your business. No matter what the size of your campaign, our PPC experts will help you achieve the desired conversion results.

Our AdWords experts will:

• Work with you to identify key ROI and traffic goals
• Ensure proper tracking is in place to allow us to manage your campaigns efficiently and effectively
• Analyze and test your campaign to ensure that you are bidding the right amount of money on the right keywords to maximize your returns
• Locate keywords that you have not uncovered and weed out the poor performers from the keywords on which you currently bid
• Analyze and improve your landing pages and contact forms to turn visitors into sales or leads

Converg@nce Media is an AdWords management company that does not rely on guesswork or intuition. In helping you, we combine our marketing knowledge and experience with proven analysis methods to show results.

Basics of Pay Per Click Advertising

Google, Yahoo, and other search engines offer advertising spots in their results pages that look similar to regular listings. These spots appear in the top, right, and bottom margins of search engine results pages. Pay per click ads look similar to “natural” listings – the unpaid listings in the middle of search engine results pages. The main difference between “natural” listings and paid listings is advertisers pay a specific amount whenever a user clicks on a paid listing’s link (hence the name “pay per click”).