Your New Media Marketing Plan (NMMP) will explore virtual worlds, social media, mobile media, video, and SEO to provide your company with a clear vision for future growth and market entry points.  Our focus for this strategy plan can be broken down into four phases of analysis.

Phase 1: Participant Plan

We will strive to uncover insights about your participants so that we can design a new media marketing plan that appeals to them and that meets your company’s objectives.  Analyzing your customer Demographics, Psychographics, Digital Usage Habits and defining your company goals for your new media marketing campaign.

Phase 2: Creating Your Digital Platform

Convergance Media will create a platform proposition where we answer the question “What’s In It For the Users”?  At this phase we formally identify the benefit that your users will enjoy by interacting with your new media platform.

Phase 3: Generating Awareness and Influence

We will focus on creating Messaging, Viral, Digital Awareness, Digital Influence, and Channel Unification Plans.

Phase 4: Harnessing Data, Analytics and Optimization

We will focus on delivering a Data, Analytics and Optimization Plan to increase effectiveness and intelligence about your new media marketing campaigns.