The Converg@nce Media Internet Marketing Action Plan (iMAP) is a professional planning and positioning document focused on the following interconnected strategies:

-Relationship Development

-Conversion Optimization

-Traffic and Promotion

-Community Building

The completed Converg@nce Media iMAP will take a holistic view of these areas and provide a blueprint for engaging online markets.  Our blueprint will outline the following:

-Assumptions concerning prospects, visitors and customers

-Measurement tools based on business objectives, industry benchmarks, and existing resources.

-Testing plan for outlined assumptions, tactics and positioning strategies

-A path towards continuous optimization of messaging, market targeting and customer retention.

Usually, an iMAP has an intended audience one or more of the following type of people:

• Executive Leadership Group
• Investors and Board of Directors
• Site Developers and Designers
• Content Specialists
• Affiliate and Partnership Managers
• Testing and Web Analytics Specialists

An iMAP document will be a blueprint that outlines the following:

• Assumptions concerning prospects, visitors and customers
• Measurement tools based on business objectives, industry benchmarks and existing resources
• Testing plan for outlined assumptions, tactics and positioning strategies
• A path towards continuous optimization of messaging, market targeting and customer retention