Do consumers recognize your brand or your competitor’s brand?  Building your company’s brand from the ground up is the most important aspect of traditional marketing.  The Converg@nce Media brand strategists will work with your company to build your initial branding and manage your identity thereafter.  Our business brand strategy will encompass three phases of analysis.

Phase 1:

Brand Components – Brand Name Analysis, Brand Identity, Tagline Analysis, Brand Name Ownership, Color Analysis

Phase 2:

Brand Messaging – Archetype Determination, Mission Statement, Brand Story, Promotion Plan

Phase 3:

Market Research – Target Market, Product Description, Competitive Differentiators